On-Pack Sustainability Claims
Print sustainability claims you can stand behind
Generic claims invite scrutiny. Specific claims backed by product-level data don't.
.webp)
Make quantified claims backed by data
Calculate product carbon footprints for any SKU with complete data lineage
Add sustainability performance to tough procurement conversations
Make claims backed by transparent, documented methodology
Major brands funnel billions toward PCF-verified suppliers
Pass legal review with audit documentation that builds itself as you calculate
AI handles the work that used to take months of human effort
Keep claims constantly up to date when formulations change
AI handles the work that used to take months of human effort
Substantiate every claim you make
PCF CALCULATION AT SCALE
Calculate footprints for thousands of SKUs
Calculate granular cradle-to-grave PCFs across your entire portfolio. Make product-specific claims, not generic statements.
Learn more
COMPLETE DATA LINEAGE
Trace every number back to source data
Click any PCF result to see the source data, emissions factors used, and calculation methodology. See where the numbers come from and show your work with confidence. The PCF data, methodology documentation, and audit trail already exist – ready to export for legal to review.
AUDIT-READY REPORTS
Generate documentation legal teams can approve
Automatically document data sources, assumptions, and calculation methods aligned to GHG Protocol and ISO 14067. Hand this to legal for review without manual documentation work. Make comparative claims you can defend backed by before/after PCF data.
HISTORICAL BASELINE UPLOAD
Track targets against any baseline year
Import legacy emissions data so your targets track progress across time, even if you've only recently started using Altruistiq.
Scale claims across your portfolio systematically
SCALABLE PORTFOLIO METHODOLOGY
Calculate once, apply across your entire product range
Build methodology for one product, then scale across your portfolio systematically. Apply the same approach to every SKU. Launch claims on priority products immediately rather than attempting to calculate and substantiate everything at once.
Learn more
CONTINUOUS RECALCULATION
Update claims as products improve
Recalculate PCFs when formulations change. Update claims to reflect current product performance and track reformulation impact. Keep messaging accurate and competitive without rebuilding substantiation from scratch.
Learn more
EXPORT & SHARING CAPABILITIES
Communicate verified data to buyers
Export product-level data in formats buyers require. Share verified environmental claims that win shelf space and differentiate from competitors lacking product-level evidence.
Learn more
Defend your claims when challenged
REGULATORY-ALIGNED DOCUMENTATION
Meet multiple framework requirements simultaneously
Use methodology aligned to GHG Protocol, ISO 14067, and PEF-friendly standards. Get multi-market compliance to confidently assess regulatory risk across geographies with different green claims enforcement before entering new markets.
Learn more
AUTOMATED METHODOLOGY REPORTS
Generate substantiation documentation instantly
Export complete methodology reports documenting your calculation approach for auditors. Evaluate if substantiation is strong enough to survive public challenge before proceeding with campaigns, or pull back if the data isn't there yet.
Learn more
AUDIT DOCUMENTATION MANAGEMENT
Keep supporting evidence organised
Upload and track supporting evidence, reference materials, and verification statements alongside PCF data. When auditors ask for proof, everything's in one place without scrambling through email threads.
Read more about Evie
AUDIT LOG TRACKING (Enterprise)
Record every platform action and change
Get a complete audit log of who calculated what, when, and how. Demonstrates rigorous process control when regulators ask about governance and quality assurance. Respond to regulatory inquiries with evidence of professional data infrastructure.
Read more about Evie
80%
less time spent on voluntary reporting submissions
ISO14064‑1
assured methodology
SOC 2
Certified
ISO27001
Compliant
See how product-level data can give you bulletproof claims
Book a 30-minute demo with our product experts. We'll show you how to calculate product carbon footprints for your portfolio, generate the substantiation documentation legal needs, and prepare claims that survive regulatory scrutiny.
RELATED ALTRUISTIQ CAPABILITIES
From supplier engagement to
procurement decisions
SUPPLIER DATA COLLECTION
Gather supplier
PCFs at scale
Collect existing supplier PCFs, or suppliers can calculate from scratch in the platform. Our services team manages engagement programmes and supports strategic suppliers.
Explore Supply Chain Services
DATA MANAGEMENT
Control what goes into your calculations
Every supplier submission receives an accuracy score. Review scores to decide which data meets your quality threshold. We recommend minimum standards and suggest what to include.
Explore Data Management
ANALYTICS
Model the impact of sourcing decisions
Supplier PCFs link automatically to purchases. Model sourcing scenarios to see the emissions and cost impact before you commit. Make procurement decisions with carbon in view.
Explore Analytics
"Thanks to Altruistiq, we can hold up these numbers and say, there's science behind this."
Emma Detain
Sustainability Manager @ Huel
Read the full story
“There’s been so much joy for me in being able to visually tell a story through the data. I think for me it’s about being able to communicate impact in a way that anyone can understand.”
Elliot Baird
Impact Analyst @ GrowUp Farms
Read the full story
“Making sure that we're positioned to comply as efficiently as possible with emerging regulations allows us to minimize the time and resources that we have to spend on purely compliance activities.”
“Having better quality data and being more accurate in our analysis allows us to support better decision making. Altruistiq has really enabled that.”
“Having better quality data and being more accurate in our analysis allows us to support better decision making. Altruistiq has really enabled that.”
“Having better quality data and being more accurate in our analysis allows us to support better decision making. Altruistiq has really enabled that.”
"I can actually see the bottle of ketchup and the impact of that bottle of ketchup, broken down into the components. It's just completely new information that we used to have to spend months collecting. That is just transformative."
“We're seeing analysis like we've never seen before with the Altruistiq platform. I can actually see the bottle of ketchup and the impact broken down into components. It's completely new information that used to take months to collect.”
USE CASES
Explore other use cases
Eco-Design
Use PCF calculations to identify reduction opportunities during product development. Lower emissions and lower costs by optimising ingredients, packaging, and sourcing decisions before launch.
Learn more
Sustainable Procurement
PCF data reveals which suppliers drive your product emissions. Focus reduction efforts and supplier engagement where they'll have the biggest impact on your carbon footprint.
Learn more
B2B PCF Reports
Transform PCF calculations into consumer-facing carbon labels. Build brand value, command green premiums, and differentiate on shelf with verified sustainability credentials.
Learn more
Make claims you can defend confidently
Get product-level carbon footprints with complete data lineage and audit-ready documentation that survives legal review and regulatory scrutiny.
FAQs
What makes a carbon claim defensible under green claims regulations?
Regulators and retailers expect claims to be specific, substantiated, and traceable to a recognised methodology. Generic claims like "lower carbon" without product-level data are the ones that attract scrutiny. Altruistiq calculates cradle-to-grave PCFs aligned to GHG Protocol and ISO 14067, and generates methodology documentation automatically as you calculate. The substantiation exists before legal needs to review it.
What documentation does legal get to approve a claim?
Altruistiq automatically generates methodology reports documenting your data sources, assumptions, and calculation approach, aligned to GHG Protocol and ISO 14067. Every number traces back to source data and emissions factors in a single click. Legal gets a complete audit package, without a spreadsheet to interpret.
What if our formulation changes after we've made a claim?
PCFs recalculate when formulations change. Claims update to reflect current product performance without rebuilding substantiation from scratch. Version control tracks what changed between updates, so you can show exactly why a claim changed if challenged.
Do we need to calculate every product before making any claims?
No. Build methodology for one product and apply the same approach systematically across your portfolio. Start with priority SKUs where claims will have the most commercial impact, and expand from there.
What if our claim is challenged by a regulator or retailer?
The audit documentation is already built. Every calculation includes a full trail from source data through emissions factors to final result, with an audit log recording every platform action. You can respond to regulatory inquiries with evidence of a rigorous, documented process, not a retrospective reconstruction.
What standards do your calculations need to align to for on-pack claims?
Altruistiq's methodology aligns to GHG Protocol, ISO 14067, and PEF-friendly standards. This covers multi-market compliance, so you can assess regulatory risk across geographies with different green claims enforcement before entering new markets.
What standards do your calculations need to align to for on-pack claims?
Altruistiq's methodology aligns to GHG Protocol, ISO 14067, and PEF-friendly standards. This covers multi-market compliance, so you can assess regulatory risk across geographies with different green claims enforcement before entering new markets.
Can we claim a product has a lower carbon footprint than its previous version?
Yes. Every PCF is versioned, so when a product changes (whether that's packaging, ingredients, or sourcing) you have a documented before-and-after comparison calculated on consistent methodology.
That consistency is what makes the claim defensible. You're not comparing two different approaches, you're comparing the same calculation applied to two different versions. Whether specific claim wording meets regulatory requirements in your market is a legal question, but the data foundation to support it is already there.
What about data security?
SOC-2 certified. ISO27001 compliant. Your data never leaves your secure instance with Evie AI.
- Push-based data transfer (more secure – you control what we receive)
- Your data security is non-negotiable
- Row-by-row audit trail for full transparency
- AWS-powered infrastructure
- SSO ready for enterprise access control
With Evie, your data stays in your secure instance, it’s never sent externally for AI processing. You have complete control.
What about data security?
SOC-2 certified. ISO27001 compliant. Your data never leaves your secure instance with Evie AI.
- Push-based data transfer (more secure – you control what we receive)
- Your data security is non-negotiable
- Row-by-row audit trail for full transparency
- AWS-powered infrastructure
- SSO ready for enterprise access control
With Evie, your data stays in your secure instance, it’s never sent externally for AI processing. You have complete control.
©2026 Expanding Circle Ltd, all rights reserved.