Through Altruistiq's platform, global sustainable nutrition brand Huel transforms complex climate data into the clear insights that drive their decisions, engage their suppliers, and accelerate real impact.
Turning climate data into clear insights took days of Excel work. Huel needed speed and clarity to make sustainability impact visible to everyone.
Altruistiq enables rapid data input and instant visual analysis. Huel gained a deeper understanding of impact across their operations and supply chain, sparking meaningful change.
With automated data management, Huel gained time to drive meaningful impact. The team can now focus energy on initiatives that deliver real emission reductions.
Huel's sustainability strategy spans five pillars across their entire value chain, with ambitious targets: carbon intensity limits at the company level and 1.5°C-aligned goals for products. Delivering on these commitments was challenged by:
Managing complex datasets and translating them into meaningful insights for the business was very time-consuming, leaving little time for actual impact delivery.
The sustainability team struggled to communicate insights in ways that stakeholders could easily understand and act upon.
Altruistiq’s solution allowed Huel to achieve real Climate Intelligence through:
The platform replaced days of Excel calculations with instant data processing. Complex carbon calculations across their five-pillar strategy now happen automatically, enabling real-time answers to strategic questions about environmental impact.
Altruistiq turns emissions data into visual stories that stakeholders can immediately understand. Board members, suppliers, and internal teams can now see carbon impact clearly displayed, removing the barrier between data and decision-making.
With data collection and processing automated, Huel's sustainability team shifted focus from manual data management to implementing reduction initiatives.
Thanks to the ease with which data can be analysed, the environmental impact perspective became one of the key drivers when Huel evaluated whether or not to manufacture products in their growing Japan market.
Thanks to this wider focus on impact rather than just measurement, Huel successfully built out their complete decarbonisation roadmap, establishing clear carbon intensity targets at company level while developing specific initiatives at product level.
The evolved understanding of their own impact enabled Huel to spark meaningful change throughout their value chain. By clearly visualising and communicating sustainability data to suppliers, they've moved towards actively collaborating on reduction initiatives - creating a ripple effect of positive change.
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