Success story
Kraft Heinz Accelerates Net-Zero Journey with Product-Level Data
From black-box PDFs to granular product insights. See how Kraft Heinz transformed their sustainability data.
The Challenge
Kraft Heinz committed to ambitious net-zero targets: 50% reduction by 2030 and 100% by 2050. However, their third-party carbon management system couldn't support these goals, due to:
Black Box Calculations
Third-party consultants delivered carbon footprints in PDF format—almost unusable for driving action. The manual process was opaque, with no visibility into calculations.
Timing Bottlenecks
Carbon data arrived just one week before reporting deadlines, leaving no time for analysis or strategic decisions. This bottleneck stemmed from the time-intensive calculation process.
Data in Siloes
Carbon data stayed locked with a few specialists. The wider business couldn't access the insights they needed to drive action.
The Solution
Altruistiq stood out for three critical reasons:
#1. Team Expertise
Every team member combines in-depth knowledge of sustainability with technical software skills. The AQ team understands messy sustainability data and how to transform it into insights.
#2. Automation at Scale
Real-time data pipelines replaced manual processes, freeing teams from data collection to focus on analysis.
#3. Granular Insights
Kraft Heinz gained visibility on every emission source, from corporate totals to the plastic cap on a ketchup bottle.
We're seeing analysis like we've never seen before with the Altruistiq platform. I can actually see the bottle of ketchup and the impact broken down into components. It's completely new information that used to take months to collect.
Steff Kulis
Head of ESG Digital Transformation, Kraft Heinz
We're seeing analysis like we've never seen before with the Altruistiq platform. I can actually see the bottle of ketchup and the impact broken down into components. It's completely new information that used to take months to collect.
Steff Kulis
Head of ESG Digital Transformation, Kraft Heinz
The Results
More Time for Strategic Analysis
Automation eliminated the data collection burden, freeing up time for the team to analyse data and find reduction opportunities.
Better Access to Data
More people interact with footprinting data, enabling smarter environmental decisions throughout the organisation.
Industry Network Access
Kraft Heinz joined the Altruistiq network of F&B professionals tackling similar challenges.
3 Key Benefits of Using AQ
- Data Granularity: Track carbon impact from corporate level down to individual products. See exactly where emissions originate and where to focus reduction efforts.
- Work Efficiency: Automated data pipelines free teams from manual collection. Spend time on analysis and action, not spreadsheets.
- Community Connection: Join a network of F&B sustainability leaders. Share challenges, solutions, and best practices with peers aiming for similar goals.
