McCain's Radical Regenerative Ag Program

• Measuring impact: the key indicators and data points needed to track and demonstrate progress against regenerative agriculture
• Building strategic partnerships: principles for identifying and developing partnerships (that will last)
• Farmer engagement toolbox: how to successfully engage farmers and make regenerative agriculture attractive
• Financial solutions: innovative financing solutions to tackle upfront costs
• Communication strategy: compelling B2B and B2c communication techniques to drive engagement and commercial value.

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