SoS #8: Establishing Effective Sustainability Governance with Charles Conn (Chair of Patagonia)

Charles Conn (long serving Chair of Patagonia) and Saif Hameed (CEO of Altruistiq) discuss effective sustainability governance, focusing on how to build consistency around purpose and mission. Points covered:

- How to build a mission that is consistently sustainable

- How data can be used to prop up the mission and focus of the organisation

-How Patagonia has reinforced its mission with appropriate governance (e.g., buy-in, managing incentives)

-How to leverage data to reinforce these incentives

-The best approach for walking the line between green hushing and greenwashing

-Understanding when your environmental data is "good enough" to act upon

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