Drive Sustainability at Scale

Jessica Sansom, Sustainability Director at Huel shares her top 5 tips for setting up a PCF:

• Tip #1: Start where you think the majority of your emissions are.
• Tip #2: Use carbon pricing to drive business decisions.
• Tip #3: Run the data before running with consumer pressure.
• Tip #4: Supplier engagement is key to successful PCF implementation.
• Tip #5: Carbon labelling is a fairly useless exercise…

Saif Hameed and Jesica Sansom, Sustainability Director at Huel discuss how to set up product carbon footprints (PCFs) to deliver real business value.

We cover:

• Data collection: The challenges and workarounds in collecting the granular data needed for reliable PCFs
• Actionable insights: Best practices for using PCF to inform sustainable product design
• Supplier collaboration: How Huel are fostering innovative solutions with suppliers e.g., rethinking ingredient production methods & running field trials with oat farmers
• Claims & comms: How to communicate and demonstrate sustainability progress and why product labelling is not the silver bullet solution.

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Camilla’s 4 step approach for turning disengaged colleagues into passionate sustainability champions:

• Build a strong foundation
• Turn bystanders into sustainability superheroes
• Run training sessions that resonate
• Find the perfect balance of narrative vs data

Camilla Riddiford, Head of Sustainability at Arla UK, shares her advice on how to turn colleagues from bystanders to sustainability champions (without breaking the bank or your sanity).

In this episode, we discuss:

• Tailored communication strategies for diverse audiences
• Effective content formats that resonate
• Balancing data and narratives for a compelling business case
• Prioritising upskilling, and training programs for key teams

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• What is a supply shed, and how can it help you overcome challenges in reduction tracking
• The benefits of using supply sheds include incentivising traceability and enabling collaboration.
• Challenges to consider, like changes in your supplier base and attribution of reductions.
• Recommendations for companies, from identifying key suppliers to monitoring interventions.
• Is the supply shed here to stay?

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• How to make bold sustainability claims
• How to leverage claims as a competitive advantage
• Are on pack claims worth it

How to: 

• Define a bold and impactful communication style
• Walk the line between “greenwashing” and “green hushing”
• Approach on-pack PCFs
• Capitalise on the commercial opportunities of carbon labelling

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• Mondelēz's Global Packaging Strategy: the main challenges
• How to align diverse stakeholders behind one strategy
• Approaches to prioritising initiatives
• Strategies for achieving buy in
• A word to Mondelēz's suppleirs

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• Myth 1: We should be fazing out plastic
• Myth 2: Feed supplements are the silver bullet to methane reduction
• Myth 3: The future of ‘green transportation’ should be electrified.

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